Wine Tour Held in Georgia for American Wine Professionals

With the support of the National Wine Agency and the American marketing company Colangelo & Partners, a wine tour was organised in Georgia for American wine professionals.

The 14-member group included Colangelo & Partners representative Hema Bosch and professionals from the US wine trade.

During the tour, the American guests visited Georgian wine producers in the Kartli and Kakheti regions. They learned about Georgian winemaking techniques and cuisine and tasted wines produced using both classical and traditional methods.

The visit of American wine professionals is important for raising awareness of Georgian wine and increasing demand for it in the US market. The United States has a highly competitive wine market with stringent quality requirements. In recent years, numerous marketing activities implemented with the support of the National Wine Agency have significantly increased awareness of Georgian wine in the country, which is one of its highest-value export markets.

The average export price of Georgian wine in the United States is approximately USD 6 per litre, nearly twice the overall average export price of Georgian wine.

As part of its cooperation with the National Wine Agency, Colangelo & Partners has implemented Georgian wine marketing campaigns in the United States since 2022. It is one of the largest marketing companies operating in the US market and has more than 15 years of experience.