"The New Labeling System Will Ensure Full Traceability of Wine and Help Combat Counterfeiting," Says Levan Mekhuzla

The Parliament of Georgia has approved amendments to the Law on Vine and Wine in its third and final reading, introducing a mandatory labeling system for certified alcoholic beverages.

Under the new legislation, all certified alcoholic beverages will be required to carry an official label issued by the National Wine Agency of Georgia. The label will feature a QR code placed on the product's label, container, or packaging, providing consumers with verified information that the product has successfully passed laboratory testing and has been officially certified.

The QR code will also contain key product details, including the beverage category, vintage, colour, grape variety, alcohol content, and other relevant information. The labeling process will be administered by the National Wine Agency.

"The new labeling system will ensure the full traceability of every bottle of wine produced in Georgia and will significantly strengthen efforts to combat counterfeiting and product non-compliance. Its purpose is to provide consumers with complete confidence about the wine they are purchasing. Similar traceability systems are already used in Georgia for bottled drinking water and other products. This is an important tool that will allow products to be fully traceable and help guarantee their quality," said Levan Mekhuzla, Chairman of the National Wine Agency.

Under the law, by 1 November 2026, the Minister of Environmental Protection and Agriculture of Georgia must issue an order approving the procedures and format for the new labeling system, while all relevant secondary legislation must be brought into compliance with the amendments.

By 1 February 2027, the fee for labeling certified alcoholic beverages intended for commercial sale will also be established. The new labeling requirements will officially enter into force on 1 February 2027.