Borjomi Launches 100% Natural Energy Drink “Energia by Borjomi”
Borjomi, the Georgian mineral water company, has entered the energy drinks category with the launch of its first 100% natural energy beverage — ENERGIA BY BORJOMI – “Energy from Borjomi.”
The new product marks a strategic expansion of the company’s portfolio and positions Borjomi in one of the fastest-growing segments of the global beverage market.
According to the company, “Energia by Borjomi” is designed to redefine the traditional energy drink formula by combining effectiveness with natural ingredients. The drink is made with Borjomi mineral water and does not contain added sugar. Its calories come exclusively from fruit juice.
The formula includes natural caffeine for an immediate energy boost and Schisandra, a natural adaptogen known for helping sustain energy levels over time. Borjomi mineral water adds essential electrolytes, supporting hydration and overall balance.
Ivane Matchavariani, CEO of IDS Borjomi Georgia, said the launch represents an important milestone for the company.
“We continuously evolve in response to modern market demands. Expanding our portfolio with innovative products is a key direction of our long-term strategy. After the success of our lemonade line, entering the energy drinks category offers consumers a fundamentally different — and most importantly, 100% natural — alternative. ‘Energia by Borjomi’ marks a new and significant stage in our development.”
The drink is available in four flavors: Original, Citrus Mix, Cherry, and Apple & Feijoa. Each flavor is presented in distinctively color-coded cans. The packaging design was developed by the British creative agency Otherly.
The brand campaign was produced by Amsterdam-based agency Future Frank, highlighting the product’s central message — the power of nature transformed into real, unstoppable energy.
“Energia by Borjomi” is produced at Borjomi’s new bottling facility in Georgia and is set to be exported to Europe, Central Asia, the United States, and China, in addition to the domestic market.
