Georgian Wine Tasting Held in Düsseldorf with the Support of the National Wine Agency

A Georgian wine tasting was held in Düsseldorf, Germany, with financial support from the National Wine Agency of Georgia and organized by the Agency's marketing partner, ff.k Public Relations.

The event focused on showcasing the versatility of Georgian wine through food and wine pairings with local German cuisine. The tasting was attended by wine professionals from the HoReCa sector (hotels, restaurants, and cafés), providing an opportunity to introduce Georgian wines to key decision-makers in the hospitality industry.

To strengthen the export potential of Georgian wine in the strategically important German market, the National Wine Agency has partnered with ff.k Public Relations since 2021. As part of the ongoing campaign, wine tastings and educational seminars are organized in cities across Germany for wine professionals, members of the wine trade, and consumers. Georgian wines are also showcased at major international exhibitions, supported by targeted advertising and media campaigns, while wine tours to Georgia are organized for journalists, wine professionals, and sales representatives.

Germany remains one of the top five export markets for Georgian wine and continues to demonstrate strong growth. During the period January–May 2026, Georgia exported nearly 670,000 litres of wine to Germany, representing a 33% increase compared to the same period last year.