Georgian Wine Presented in Manchester with Support from National Wine Agency

A professional Georgian wine tasting and presentation was held in Manchester, United Kingdom, with the support of the National Wine Agency of Georgia. The event was led by Sarah Abbott, Master of Wine, and attended by wine experts, media representatives, and professionals from the HoReCa and commercial sectors.

In addition to showcasing a variety of Georgian wines, Sarah Abbott delivered a presentation on the rich history, unique culture, and modern evolution of Georgia’s winemaking industry.

Abbott is the head of Swirl Wine Group, a UK-based marketing agency that has been collaborating with the National Wine Agency since 2015 to promote Georgian wine in the British market.

The United Kingdom, one of the world’s largest wine-importing and wine-consuming nations, has been identified as a strategic growth market for Georgian wine since 2014.

To strengthen awareness and expand export potential in the UK, the National Wine Agency is financially supporting a comprehensive marketing campaign in 2025. The campaign includes tasting seminars across various UK cities, participation in international exhibitions, targeted advertising and media outreach, and wine tours in Georgia for industry professionals and influencers.