German Master of Wine Janek Schumann Presents Georgian Wine in Three German Cities

The events were led by German Master of Wine and wine marketing expert Janek Schumann. Presenting Georgian wine through one of Germany’s highly qualified wine professionals is expected to help strengthen its position in the German market.

The events attracted approximately 100 participants in total, including sommeliers, importers and representatives of the wine trade and hospitality sector.

The National Wine Agency began collaborating with German company ff.k Public Relations in 2021 to promote Georgian wine and increase its export potential. The campaign includes tastings and seminars in cities across Germany for wine professionals, trade representatives and consumers; participation in international exhibitions; targeted advertising and media campaigns; and wine tours to Georgia for journalists, sommeliers and sales professionals.

Germany continues to show strong growth in Georgian wine sales. Between January and September this year, Georgia exported approximately 1.14 million litres of wine to Germany, a 28% increase compared with the same period last year.