Georgian Wine Tasting Held in Gdańsk for Hospitality Sector

With the financial support of the National Wine Agency of Georgia and organized by its contracted Polish marketing company People PR, a Georgian wine tasting event took place as part of efforts to diversify export markets.

The event was attended by wine professionals from the HoReCa sector—hotels, restaurants, and cafés.

Poland is one of the strategic export markets for Georgian wine, where it is available both in the HoReCa sector and in retail chains and specialized wine shops.

In 2026, the Georgian wine marketing campaign in Poland is being led by People PR, with whom the National Wine Agency has been cooperating since 2022.

With the Agency’s financial support, a series of tasting seminars will be held throughout the year for wine professionals, trade representatives, and consumers. Targeted advertising and media campaigns will also be implemented. In addition to Georgian wine, events will showcase Georgian wine culture and cuisine, and wine professionals will be invited to Georgia for study tours.