Georgian Wine Festival in Seoul Attracts Nearly 400 Guests

A Georgian wine festival took place in Seoul, South Korea, with financial support from Georgia’s National Wine Agency and organisation by its contracted Korean marketing company, Wine21.com.

The event combined a professional masterclass, tasting and festival, welcoming approximately 400 guests, including wine industry experts, sommeliers, buyers, journalists and influencers. Wines from 10 Georgian producers were presented.

Mikheil Tigishvili, Georgia’s Envoy Extraordinary and Plenipotentiary to South Korea, addressed the guests. Mariam Metreveli, the National Wine Agency’s Marketing Coordinator, delivered a presentation on Georgian wine’s history and contemporary industry.

Alongside China and Japan, South Korea is one of Georgian wine’s strategic export markets in Asia. The agency supports promotional activities in the country to raise awareness and expand export opportunities. This was the fifth Georgian wine event of its kind held in Seoul.

Wine21.com is one of South Korea’s largest online wine platforms. Established by industry experts, it provides information about wines available in the Korean market and delivers public relations and marketing services.

The National Wine Agency also supports Georgian producers’ participation in international exhibitions, including the Seoul International Wine and Spirits Expo and the Daejeon International Wine Festival, as part of its efforts to diversify export markets and strengthen Georgian wine’s international presence.