Georgian Startup KLIPY Raises $3.8 Million from Google’s AI Futures Fund and Other Investors
Georgian technology startup KLIPY has secured $3.8 million in new funding from Google’s AI Futures Fund and a group of international venture capital investors to accelerate the growth of its platform.
The funding round included participation from Google’s AI Futures Fund, I2BF, Silvercircle VC, Sturgeon Capital, Red Swan Ventures, Intuition Ventures, Capra Ventures partner Yash Patel, and former NBA champion Zaza Pachulia.
The new capital will be used to expand KLIPY’s product, engineering, and go-to-market teams, strengthen integrations across additional platforms, and develop new monetization and creative tools for creators, content studios, and media rights holders.
Founded by serial entrepreneurs Givi Beridze, Frank Nawabi, and Waska Chaduneli, KLIPY is building what it describes as the “expression layer” for the AI era. The company provides APIs that enable developers to seamlessly integrate GIFs, stickers, memes, short-form videos, and AI-generated content into digital products and applications.
Today, nearly 10,000 developers and more than 40,000 creators use KLIPY’s platform, which processes billions of API requests every week. Its technology is already integrated into leading consumer and creative platforms, including Canva, Figma, Microsoft SwiftKey, BeReal, and Baidu.
As artificial intelligence continues to transform the way people communicate online, KLIPY is positioning itself at the intersection of content discovery, AI-powered creation, distribution, and monetization. The company believes visual expression is rapidly becoming a dominant form of communication, particularly among younger generations.
“People are expressing themselves through memes, GIFs, and short-form content more than ever, especially Gen Z and Gen Alpha,” said Givi Beridze, co-founder and CEO of KLIPY. “This explosion in visual communication is only accelerating now that AI makes expression so quick and easy.”
A key part of KLIPY’s strategy is helping creators, brands, and rights holders not only distribute content at scale but also generate revenue from it. The company is developing monetization infrastructure and contextual advertising tools that allow partner applications to create sustainable business models around expressive media while maintaining privacy-conscious user experiences.
The startup’s leadership team brings extensive experience in the category. Frank Nawabi previously founded Tenor, the GIF-sharing platform acquired by Google in 2018, which later grew to more than one billion users worldwide.
“At Tenor, we built the world’s largest GIF-sharing platform and pioneered the first sponsored GIF,” Nawabi said. “Now, KLIPY is creating the next-generation expression layer for the AI era, combining search, AI, and monetization into a single platform for creators, developers, and content owners.”
Google says KLIPY’s vision aligns closely with the future of online communication, where users increasingly become active creators rather than passive consumers of content.
“The way people communicate online is changing rapidly, driven by AI,” said Jonathan Silber, co-founder and director of Google’s AI Futures Fund. “KLIPY is building the intelligent and trusted expression layer that the next generation of applications will rely on, and we’re excited to support a team that understands this space at scale.”
