Rodeo Joins the Redbow Events Ecosystem as a Technical Production Brand

Redbow Events, which has operated in Georgia’s event management industry since 2012, has launched Rodeo, a new brand offering technical production and equipment rental for events.

As Redbow founder Levan Mdinaradze explained in an interview with Forbes Georgia, Rodeo grew out of the company’s own operational needs. While organising events, the team often struggled to find certain types of equipment and visual elements that met its standards. Rodeo was developed to address that gap and eventually became a separate business serving the wider market.

The brand offers technical planning and delivery through a single provider, including stage structures, LED screens, sound and lighting systems, installation and on-site support. According to Mdinaradze, this approach makes it easier for clients to manage complex events without coordinating several technical contractors.

Rodeo’s main focus is corporate events, conferences, forums, product launches and exhibitions. It also serves private gatherings and large parties. Its packages are designed for events of different sizes and technical requirements.

The two brands have distinct roles within the same ecosystem. Redbow Events focuses on creative concepts and strategic event planning, while Rodeo handles technical production. Together, they can support a project from its initial concept through to its delivery on site.

Mdinaradze told Forbes Georgia that the launch is a starting point for Rodeo. The company plans to keep updating its equipment and introduce new approaches to technical production as the events industry develops.